Updated: Mar 5, 2021
Arranging a meeting with a nurse, to complete the medical requirements with applying for insurance, can be the final straw that discourages people from proceeding with this particularly important purchase. We are living in a fast- paced world where customers expect to be able to make purchasing decisions at any time of the day or night, from the convenience of their home. Therefore there is a need for Insurance products that do not require an in-person nurse visit.
Medical underwriting does involve the collection of blood and urine (fluids). It is how traditional insurance providers check for health conditions to determine who to cover and how much to charge for coverage. It can be a lengthy process that is inconvenient and may be unnecessary.
Age, gender, and smoker status are the pillars of the risk/pricing model. Sure there is a lot more information that can be used to determine risk but they are not always needed.
Artificial Intelligence (AI) has started to replace some of the traditional means of measuring risk, which previously relied on doctors’ reports and asking lengthy questionnaires. Gathering of relevant data such as owning a gym membership, shopping patterns and travel history, are all being used to better assess risk and can lead to Insurance companies making better decisions. However, in many cases, a medical exam and collection of "fluids" is still required by some insurance providers.
iClick Financial Services knows that for the average healthy young Canadian, medical underwriting is not a necessity. Coverage can be obtained without putting people through the inconvenience and discomfort of a medical exam and fluid collection…yes, it is as gross as it sounds.